Personas

This page outlines the persona’s that emerged from detailed interviews with users of the Digimap service. The plan was to survey users of the Download service however it became clear that some Digimap users that were looking for data had not discovered the Download Service. The tables below provide a summary of each persona. The full persona description are available as a PDF.

 

Evie Evie (Primary Persona)
“I am not exactly sure what data i need”
Evie loves being outdoors and cares about the environment, so her degree is a real passion for her. Although not a geographer, Evie has used OS maps when walking, and is comfortable with map symbols, coordinates and scales, though she finds grid references confusing. Her degree has involved several fieldwork projects, in which she has gone to a location and collected data. For each of these projects she has used Digimap Roam to print a base map of the area she was going to, which she would refer to when collecting data.
Summary Has an end goal for her project in mind
Is gathering data; not sure how she will use it yet
Some limited knowledge of GIS software
Evie wants to: See what data is available
Download the most suitable data for her research needs
Create and print a map of the area she is interested in to use in her field work
We want Evie to: Identify and download the most appropriate data for her project
Learn about data terminology and products through using the Downloader
Become a confident user over time, knowing what data is available, how to access it and what it could add to her projects
Bob Bob
“I need to annotate a map to put in my report”
Bob sees maps as a tool to help him find things, and they play only a minor role in his studies. He finds that Google Maps fulfils most of his needs in his personal life, but needs more a detailed map for the fieldwork elements of his MSc.
Summary Takes a map to a location to write on
Recreates the map digitally on his return
Uses PowerPoint to add annotations to the map
Bob wants to: Create and print a map of the area he is interested in for his field work
Download a map of the same area and annotate it in PowerPoint
We want Bob to: Select the best tool for the task he is doing?
Be able to locate and navigate to his study area quickly.
To find it easy to select and download data without going on a training course
Dawn Dawn
“I’m creating a 3D view of my building design and its environment”
Dawn is an experienced architect, who has chosen to do a PhD to explore the historic development of buildings. In both her undergraduate degree and whilst working as an architect, she has used maps (both physical and digital) in combination with other data such as site photographs (and more recently Google Streetview and Bing Bird’s eye view) to understand the area in which the building she is designing will be located. She will often supplement this understanding with a site visit.
Summary Knows exactly what she needs from her data
Imports data into CAD packages
Also uses Digimap when teaching undergrad students
Dawn wants to: Download a detailed map (1:1000 or 1:2000) of a small area, which she will then import into AutoCAD.
Take screenshots of the download facility, to incorporate into learning materials for her students
We want Dawn to: Quickly navigate to her study area and identify the best data for her project.
To gain confidence in the system and evolve into a “power users” capable of teaching others to use the download tool
Larry Larry
“I know the type of data I need and how to visualise it in GIS”
Bob sees maps as a tool to help him find things, and they play only a minor role in his studies. He finds that Google Maps fulfils most of his needs in his personal life, but needs more a detailed map for the fieldwork elements of his MSc.
Summary Knows what data he requires.
Visualises and analyses data in ArcGIS
Confident user of spatial data and GIS software
Larry wants to: Download raster, DTM and boundary data
Look at a project area in Digimap Roam
We want Larry to: Be able to download multiple datasets of the same area in one go
Easily identify region of interest
Apply previous experiences of using download tool to new data mining objectives
Walter Walter
“I need to merge data and load it into AutoCAD”
Spatial data is an important part of Walter’s architecture degree as he has to work with plans in AutoCAD. Walter didn’t take geography at school and isn’t very confident working with maps. He has however used Google Street view and Bing Bird’s Eye view and has used these to plan holidays to visit cities with interesting architecture such as Barcelona and Berlin. These tools are also useful when investigating development sites in his course work.
Summary Takes a map to a location to write on
Recreates the map digitally on his return
Uses PowerPoint to add annotations to the map
Walter wants to: Create a customised map in Carto for his project area, showing specific features, such as contour lines and building outlines.
Use vector data (contours, building outlines) in AutoCAD
We want Walter to: Use the service that best fits his needs
Discover datasets that might be useful in his studies
Save time through using tools that are available through Digimap